The Puremedia Approach and Process

We consider interactive design, technology, planning and strategy to be a core competency of our firm. Our software development strategy and planning process closely mirrors our offline strategy and planning process with phases dedicated to the following:

Information Gathering & Research

We start the process by evaluating the purpose, goals, competition, target audience and ultimately the content and how users will interact with the website.


At the planning stage the formal site map is created, functionality is identified and technology to support that functionality outlined.


Once the target audience is identified, the style guide reviewed and proper use of logos is presented we explore conceptual designs that communicate the brand and enhance the user experience.


During this step the database architecture, CMS and functionality are developed that brings the website to maturity for final review.

Testing and Delivery

At this point, we will attend to the final details and test all functionality of forms, as well test for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions. As part of testing, we check to be sure that all of the code written validates.

For more information please contact us: 949.600.9998

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