Social Media Marketing and Optimization

Social media includes collaborative, community-focused sites where web users can share, vote, connect, and comment. Social media sites like MySpace, Facebook, Digg, StumbleUpon, YouTube, and Flickr as well as traditional forms of social media like blogs and message boards are consuming the free time of a larger audience with every passing week.

What is Social Media Marketing
With the growth of social media, community based sites have become a key place for consumers and business professionals to discuss a wide range of topics from personal interests to the best ways to conduct business. Increasingly, consumers and business professionals are discussing the products and services that have made a difference in their personal and professional lives.

Social media marketing mixes interactive marketing elements such as digital advertising, online public relations, search engine optimization, and web-based customer relationship management together to convert the online community into the consumers and champions of your brand.

Impact of Social Media on Interactive Marketing
As this affluent and influential audience continues to grow, new opportunities arise for communicating within the social media environment. While all forms of consumer to consumer communication include both the good and the bad, studies indicate that in social media the proponents hold a larger voice than the dissidents. New technologies and techniques allow us to find innovative ways to build an online brand community of passionate brand evangelists.

Where does social media fit within your marketing mix?

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